Lee Densmer
Content, Simplified
The Biggest B2B Content Marketing Mistakes and How to Fix Them
If your content team is cranking out blog posts, newsletters, ebooks, and social posts but seeing little return, this book is for you. Content, Simplified reveals the 40 most damaging mistakes that sabotage B2B content programs and shows you exactly how to fix them. Drawing from real-world experience with 20+ B2B companies, content strategist and marketing agency owner Lee Densmer exposes the foundational problems, strategic blind spots, and execution failures that keep content from helping you get leads and grow the business. Filled with practical frameworks, real client stories, and "do this now" action steps, Content, Simplified will help your team stop wasting time on content that doesn't work and start building a program that reaches key customers and grows the business. Stop creating content that is read by no one and achieves very little. Start creating content that attracts top buyers and helps drive revenue.
Chris Bonney
Selling Unique
A Story of Earning Trust, Building Relationships, and Speaking the Language of Associations
Selling Unique is part page-turning fable, part practical field guide for any company hoping to break into the billion-dollar association market. The fable’s brisk narrative is written in the spirit of Patrick Lencioni—story first, lesson embedded—and captures the quiet tensions of modern work: remote teams vs. hybrid cultures, AI hype vs. human connection, quarterly quotas vs. long-term trust. A concise Playbook section follows the story, translating its insights into step-by-step frameworks: mapping the association decision chain, aligning with mission-centric KPIs, and crafting messages that sound like partnership, not pitch. Whether you’re a SaaS founder eyeing new verticals, a consultant tired of dead-end RFPs, or an association professional who wishes vendors “just got it,” Selling Unique delivers the mindset shift—and the tactics—to earn a lasting place at the table.
Tom Marks
Coming of Age in Retirement
An Advertising Executive’s Story of Enlightenment and Revelation
Tom Marks shares his one and only story about retirement-life in a book that has nearly 60 million retirees in the US wanting more stories from Tom. Part 1 of the book is Tom's historical view of retirement in America and how our perceptions about seniors, the elderly, geezers, golden-agers, and retirement life are shaped by advertising agencies and the hoodie-wearing 25-year-olds who are writing ad copy about 75-year-olds. Tom also walks us through the makings of the first true retirement community developed by Del Webb, many of the oddities of retirement, and how researchers and marketers are grouping retirees together even though there might be a 40-year difference in their ages. Part 2 of the book is almost a memoir of revelation and enlightenment as Tom succeeded in many aspects of life, but failed miserably in his transition into retirement. Follow along in his odyssey as he encounters the wisdom of the Buddha, Aristotle, Henry David Thoreau, and plenty of others, and learn about the Encounters of Retirement, Tom's own philosophy that has retirees talking the world over about his common sense and homespun advice.
Joe Pulizzi
Burn the Playbook
Are You Made For More? Build a Life On Your Terms.
Burn the Playbook is a bold manifesto for anyone ready to escape the traditional job path and build something they truly own. In an age where college degrees are overpriced, career ladders are broken, and AI is upending the rules of work, entrepreneur and bestselling author Joe Pulizzi offers a timely alternative: create your own system instead of trying to win in someone else's. Drawing from his own journey, and the stories of creators, founders, and rebels, Pulizzi introduces a proven, content-first business model that starts with one critical idea: your Tilt. Once you identify your unique perspective, you'll learn how to build trust with an audience, create scalable products, generate long-term revenue, and ultimately achieve the holy grail of work...freedom. This is not a hustle-harder book. It's a smart, strategic blueprint for building a life and business on your terms. With powerful insights on focus, financial freedom, identity, and longevity, Burn the Playbook isn't just about leaving a job. It's about reshaping how you think about work forever. Whether you're a content creator, early-stage entrepreneur, or a career-trapped rebel dreaming of something more, this book gives you the mindset, tools, and momentum to stop renting your time and start building your future. Ditch the job path. Build something you own.
Robert Rose
Valuable Friction
How to Deliberately Stand Out in a World Obsessed With Speed
In a world that worships speed, “move fast and break things” has broken more than we bargained for. In a world of AI and automation, Content scrolls by, decisions get rubber-stamped, relationships flatten into emoji reactions - and somehow we still feel behind. Valuable Friction makes the unhurried, counter-intuitive case that the surest path to differentiation isn’t one more productivity hack but a well-placed pause. If you’re tired of being another blur in the infinite scroll - whether you lead a team, launch products, teach kids, or simply want your life back - Valuable Friction will help you dial down the noise, dial up the meaning, and stand unmistakably apart. Time to stop chasing the fast lane and start paving the road that only you can travel.
Jim Gilbride | Scott Anthony | Eric Sandy
The Media Mindset
How B2B Brands Win by Thinking like Media Companies
The Media Mindset is a practical guide for B2B marketing teams who are tired of chasing clicks and ready to start building real authority. In a world overloaded with content, the brands that win are the ones that publish with purpose. This book is about that shift. It’ll show you how to think in systems, not one-offs. How to turn your team’s everyday expertise into content people actually trust. How to build a publishing engine that gets smarter and more effective over time. And how to use tools like AI, lightweight video, and strategic distribution to work smarter. You’ll stop flooding the feed with generic stuff no one remembers. And start creating content that earns attention, builds credibility, and shows up in real conversations. Whether you’re a solo marketer or leading a growing team, The Media Mindset will help you think more like an editor, act more like a publisher, and build the kind of brand people want to follow—not just tolerate.
Christi Barb
Thinking About Speaking
The Adastra Approach to Mastering the American Accent
In Thinking About Speaking, Dr. Christi Barb, a seasoned expert with 25 years of experience in accent modification and speech-language instruction, offers a research-based approach to refining spoken communication. This book goes beyond surface-level pronunciation drills, exploring the deeper cognitive aspects of speech. Designed for English language teachers and learners alike, Thinking About Speaking provides the foundation that bridges gaps in traditional speech instruction and empowers speakers to make lasting changes. Whether you’re a professional looking to enhance your speech or an educator seeking innovative methods, this book will transform the way you think about speaking.
Corinne McKay
Getting Started as a Freelance Interpreter
Essential strategies for launching and growing your business as a spoken-language interpreter
This is the essential guide for anyone looking to build a successful career as a spoken-language interpreter. Written by Corinne McKay, author of How to Succeed as a Freelance Translator (15,000 copies sold across three editions), this book walks you through everything you need to know to launch and grow your interpreting business. Getting Started as a Freelance Interpreter helps you avoid common mistakes and build a thriving career on your own terms. Whether you’re completely new to the field or looking to transition into freelancing, this book gives you the tools and confidence to succeed.
Joel Gaslin
From Sales Rep to CEO
Why Not You?
This book is a practical guide for sales professionals who aspire to leadership. Drawing from his own journey from medical sales to the executive suite, Joel Gaslin shares actionable strategies, real-world insights, and personal stories to help sales reps develop the skills needed to lead. This book breaks down the barriers between sales and leadership, covering financial acumen, strategic thinking, and the power of humility and transparency. Each chapter stands alone as a lesson, making it easy to apply key concepts immediately. Whether you want to refine your sales approach or prepare for a leadership role, From Sales Rep to CEO is your roadmap to career transformation.
Jim MacLeod
The Visual Marketer
The Marketer's Crash Course for Creating Memorable and Effective Visuals
The Visual Marketer is a crash course for marketers who need to create powerful and effective visuals on their own. With the rise of tools like Canva and generative AI, many marketers are now tasked with designing visuals without the help of a professional designer. This book simplifies the essential principles of design, making them accessible to non-designers, while offering practical tips to elevate visual marketing. Readers will learn how to create visuals that align with brand identity, engage audiences, and drive results, regardless of their design experience.
A. Lee Judge
CASH
The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine
Inside CASH, you’ll uncover proven strategies that top companies use to build seamless, high-impact collaboration between Sales and Marketing. From breaking down silos and setting unified goals to leveraging cutting-edge systems and fostering transparency, this book is your guide to transforming your team into a powerful revenue engine. If you're ready to elevate your approach, align your teams, and accelerate your business, CASH is the blueprint you've been looking for. Don’t settle for incremental gains—learn how to create a unified Sales and Marketing powerhouse that delivers exponential revenue growth.
Rachel King
Getting Divorced... Now What?
Your Go-To Guide on How To Make the Process of Divorce Less Painful
In "Getting Divorced ... Now What?" Rachel King, a seasoned family law and attorney with over a decade working in family law litigation, extends a compassionate hand to those navigating the turbulent waters of divorce. With valuable insights that stem from years of experience through the representation of thousands of clients, Rachel offers wisdom to ease the pain and uncertainty that come with the ending of a marriage. Rachel's empathetic approach and practical guidance offer a journey of healing and self-discovery through what would otherwise be a painful and difficult process. Whether you're contemplating divorce, are currently going through one, or are separated, this book is a must-read companion.
Aleasha Bahr
Black Sheep Sales
How To Win More Sales Without Acting Like a Douchebag
If you feel like you’re “bad at sales," find it draining, or just have a hunch there has to be a better way to do it – this book is for you! Black Sheep Sales offers extremely tactical alternatives that work better than the dated strategies you know and don't love, and is designed around something that no other sales method considers - your individual personality, offer, and audience. That means you always feel in alignment and never feel like a douchebag.
Justin Moore
Sponsor Magnet
How to Attract, Price and Execute Your Dream Brand Partnerships
The definitive guide for anyone looking to transform their influence into a lucrative business through brand partnerships. "Sponsor Magnet" doesn't just focus on the 'how' but also the 'why,' helping readers understand the psychology behind successful sponsorships. It addresses common challenges, from handling rejection to managing brand relationships, and provides practical scripts for various negotiation scenarios. Whether you're a content creator, industry expert, or community leader, this book provides a comprehensive roadmap to mastering the art of sponsorships.
Louis Grenier
Stand The F*ck Out
The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
If you’re ready to finally find your unique positioning, build a brand that stands out, and reach your ideal customers—all without falling prey to marketing BS—this is the book for you. You’ll find practical exercises and real examples from every kind of business—big, small, B2C, B2B, and personal brands—making it easy to use right away. Complexity is fake-smart, so this book cuts through the noise with straightforward guidance, even if you couldn’t sell a croissant to a starving Frenchman.
Alexandra Howson, PhD
WriteCME Roadmap
How to Thrive in Continuing Medical Education with No Experience, No Network, and No Clue
Even if you have no prior experience or connections in the field, you can achieve success in continuing medical education (CME). Whether you're a novice medical writer looking to specialize, an experienced writer seeking to expand your skill set, or a CME professional ready to deepen your expertise, this book is an essential resource that will give you the tools, knowledge, and confidence you need to thrive in the rapidly growing field of CME and make a meaningful impact on healthcare professionals and patient outcomes.
Joe Pulizzi
Content Entrepreneur
Critical Strategies to Accelerate Your Success as a Content Creator
In this comprehensive guide for serious content creators, you’ll find critical, business-changing strategies from 33 experts to accelerate your success as you move from content creator to content entrepreneur.
Michael Becker
Content Capitalist
How to Create a Content Business so Exclusive Customers Beg to Buy (and Never Want to Leave)
The traditional marketing funnel is outdated. Content Capitalist presents a groundbreaking model called The Content Continuum, which centers on content rather than products. This approach shifts the power dynamic, empowering business owners over customers. Featuring exclusive interviews and innovative strategies, this book is essential for anyone looking to lead the future of marketing and business.
Katie Brinkley
The Social Shift
The Road Back to Community
In an era where AI and Web 3.0 are reshaping our digital interactions, it’s more important than ever to stay grounded in authenticity. This book is an urgent call to action for entrepreneurs, marketers, and anyone who uses social media to forge meaningful connections in a landscape increasingly driven by consumption.
Austin Church
Free Money
Nine Counterintuitive Moves for Life-Changing Freelance Income
This book is your clarifying, confidence-boosting map to higher earning and a more satisfying freelance business. Setting the right freelance or consulting prices is one thing, but winning projects at those prices is another. This pricing and money mindset guide will show you how to do both.
Pam Didner
The Modern AI Marketer in the GPT Era
How to Get Ahead with AI and Advance Your Digital Marketing Skills
The Modern AI Marketer books are your go-to resources for mastering AI-driven marketing. Discover how to build effective AI strategies, enhance your digital marketing capabilities, and become proficient in crafting AI prompts with top examples you can try out immediately. Whether you’re new to AI or looking to enhance your prompting skills, these books will help you stay ahead in the evolving world of AI marketing.
Jenny Magic
Change Fatigue
Flip Teams From Burnout to Buy-In
Change Fatigue addresses the foundational psychological safety domains that drive willingness to change, alongside practical change facilitation techniques you can use today, regardless of where your team is starting from.
Brian Piper
Epic Content Marketing for Higher Education
How to Connect with Students, Alumni, Faculty, Staff, and Others to Build Trust and Reach Your Institutional Goals
Whether you’re just getting started with content marketing or looking to level up your efforts, this book provides the frameworks, examples, and inspiration to position your institution for epic success in the years ahead. The age of content has arrived in higher ed – and with this guide, you’ll be ready to seize the opportunity.
Annie Figenshu
Simple Social Media
Build your brand with the PAGER method and have a presence without the pressure
Simple Social Media is here to transform the way small teams manage their online presence. Learn how to cut down on time-consuming tactics and make the most out of your marketing efforts. Let this book be your guide to more streamlined methods of creating, varying, and automating content that frees up hours every week.
Jack Sweeney
The CFO 500
The Finance Career Builder's Guide to the C-suite
This invaluable guide offers exclusive insights from 500 top CFOs, each sharing career-shaping advice through articles and podcast interviews accessible via QR codes. Dive into their experiences, successes, and lessons learned to propel your journey to the C-Suite. Ideal for aspiring CFOs seeking guidance and inspiration.