Last week, YouTube stopped treating videos three minutes or less in square or vertical format as long-form videos. This week, longer Shorts will start showing up in Shorts feeds. By the end of November, longer Shorts will move to the Shorts Shelf in the subscription feed and the Shorts tab on channel pages.
Tilt Take: If you don’t want to end up in Shorts, make your videos longer than three minutes. And if you do find value in the growing interest in Shorts, make versions in less than three minutes. (Yes, it’s an obvious take.)
