A $1K ad spend on AM/FM radio earns about the same audience attention as an $896 spend on podcasting and a $2,635 ad buy on Facebook, according to Adelaide, an attentiveness measurement firm. [Westwood One; h/t Podnews]
Tilt Take: All dollars are not equal. Social media platforms require a significantly higher investment to get the same level of attention (assuming your audience uses both radio and social media).
