Ofcom’s annual UK survey about podcast use found more than 20% of those who say they don’t listen cite these reasons: “I do other activities more,” “I lost interest in the content of the podcasts,” “I don’t have enough time to listen to podcasts,” “I can’t find any podcasts that interest me,” and “I find podcasts are usually too long.” [Adam Bowie]
Tilt Take: Boil all those reasons to this: “I don’t know of any podcast that provides what I really want to consume.” Is that a promotion or content problem for podcasters?
