Almost one-third of respondents say they found an audio ad with the least volume less likable than normalized volume levels. While 36% had the highest attention for the ad version with the highest voiceover volume, according to The Veritonic Audio Attention Report. [Rain News; h/t Sounds Profitable]
Tilt Take: Louder isn’t always better, but it’s not an ad killer. Test ad audio levels to see what works best for your audience.
