Alchemy Worx founder Dela Quist says don’t scrub your inactive subscribers from the database. They could be doing a hidden but valuable activity for your business – opening the email later, visiting your website, visiting your store, deleting it, filing it, etc. And each of those actions is like a billboard because they see your brand name. [crm.buzz]
Tilt Take: Focus on what metrics matter to your business. Scrubbed inactive subscribers can improve open and click rates, but at what hidden cost?
