An analysis of 12 content creators on social media led to this conclusion from a consultant and part-time creator: “I view it as gas money. If you’re a creator and you hope the [social media] networks will pay you, it’s a fool’s errand. You need to go to the brand deals yourself.” [Digiday]
Tilt Take: Amen. You must do the work if you want to control – i.e., grow – your business (and audience).
