MrBeast’s Feastables snack company landed a first-of-its-kind-for-a-creator-led deal with the NBA Charlotte Hornets. It’s the official jersey sponsor and will be featured on the team’s media backdrops and collaborate on digital media, content creation, and marketing. (Lindsey Gamble)
Tilt Take: If you sponsor an event or entity, brainstorm how to maximize your involvement beyond logo placement.
