Meta doesn’t seem to have resolved its “glitch” that prompted a dramatic drop in referral traffic to the top news sites. Similar web data indicates a 62% drop in Facebook referral traffic on the top 30 or so news sites between August 2022 and August 2023. (Digiday)
Tilt Take: Some publishers say Facebook is still their biggest referral source, so they’re not going anywhere. Abandonment might not be required, but a better acquisition strategy is.
