A Stripe study of 50 creator platforms found they have onboarded over 1M creators and paid out $25B in earnings – that’s a big jump from 2021 (668K creators and $10B in payouts). (Stripe)
Tilt Take: That’s a lot of money, but it averages just $2.5K per creator. Given some creators earn millions, that’s a lot who earn nothing on those platforms.
