News about Puck, a media startup covering the intersection of business, government, tech, and entertainment, brought back some interesting data. According to Piano research, over 20% of an audience converts within the first 30 days of registering. On average, 3% of registered users convert to paid within 12 months. (A Media Operator)



Tilt Take: Puck has awesome newsletter growth. But we were more interested in the data about subscriber conversions shared in this analysis.