Substack says readers pledged more than $1.2M to over 20,000 writers on its platform before those creators turned on their paywalls. Writers who converted those pledges have gone on to earn a collective $8.5 million. (Axios)
Tilt Take: Pledges can be a good test if you want to understand if people will pay for your content. Of course, just remember that a pledge isn’t a guarantee.
