Simon & Schuster UK opens a new creator house this July for six #BookTok influencers. They’ll get exclusive reveals of upcoming titles and participate in scavenger hunts at local bookstores. (The Bookseller)
Tilt Take: It’s a good marketing tool for the publishing company. The key to a successful physical creator house is delivering what you couldn’t get online (so we’re not sure “reveals” are that intriguing for the guests).
