YouTube gets top marks when compared to Instagram and TikTok. Aspire’s survey found 50% of YouTube creators earn at least $500 a month but only 40% of Instagram and 36% of TikTok creators do. (Search Engine Land)
Tilt Take: YouTube likely makes the bigger bucks because it delivers much, much higher engagement (50% on average vs. 3% on TikTok and 2% on Instagram).
