LinkedIn influencers are a thing. That makes sense since the average B2B contract is worth 10 to 20% more than a consumer influencer deal. LinkedIn has 11M members who opted for “creator” mode, indicating they are subject matter experts, and 18K member-published newsletters. (The Hustle)
Tilt Take: Influencers are nice, but when creators see themselves as entrepreneurs building serious content businesses, they will go further.
