FEBRUARY 22, 2022

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

In this issue:

Full Tilt: Words on Web3
Content Entrepreneur Spotlight: Lights, Camera, Academy

full tilt

70+ Definitions of Web3 Terms Decoded for Content Creators

We are on the frontier of Web3 as defined by decentralization, blockchain technology, and self-determining communities. It represents amazing opportunities for creators. Of course, a new era also means a new vocabulary, and Web3 definitely has its own: gas wars, paper hands, and non-fungible what? Let’s explain a few.

Airdrop – a specified amount of cryptocurrency, social tokens, or a new NFT dropped into a holder’s wallet without an additional fee.

Bridge in/bridge out – a blockchain bridge is a connection that allows the transfer of social tokens from one chain to another. For example, holders of Rally.io tokens can bridge out some (or all) of their holdings in the Rally sidechain to the Ethereum chain. From there, they can sell (or bridge) their Ethereum for currency.

Diamond hands – someone who holds their position (investment, NFT, cryptocurrency) no matter what, even during big market swings. Their intent is to hold the investment until they achieve their investment goal.

Fractionalized NFTs – a division of ownership of an NFT. This makes it possible for several people to own a single NFT. Smart contracts can differentiate between a fractional NFT and an individually owned NFT.

Gas and gas fees – transaction fees that users pay to miners on a blockchain protocol to have their transactions included in the block. Several websites track gas prices, like ethgastation.info or ethereumprice.org.

Metaverse – a set of virtual spaces where people can create and explore with other people who aren’t in the same physical space.

Minting – the process of turning a digital file into a crypto collectible or digital asset on a blockchain. During the minting, the creator of the NFT can schedule royalties from every subsequent sale.

Play to earn – a business model for the video game industry that allows players to earn digital assets they can sell for money in a marketplace.

POAP – proof-of-attendance protocol – a system used to distribute crypto-badges to event attendees, course graduates, or something similar. A person’s POAP collection acts as a digital proof of representation without providing explicit personal data.

Shill/shilling – a person is engaged in advertising a cryptocurrency or NFT project by endorsing the project or product in public forums or communities.

Social token – community coins/token, creator coins – tokens issued by a community, creator, brand, or influencer; decentralized and secured by the blockchain. Social tokens are built on the same model as cryptocurrency and work because they are scarce, portable, owned, and tracked via the blockchain.

– Marc Maxhimer

Read The Tilt’s full Web3 dictionary with over 70 terms defined.

Treat Yourself!

Get your exclusive Tilt merchandise, and don’t forget that all US orders are shipped free. With T-shirts, hoodies, coffee mugs, and more, there is something for everyone.

AND you can use $TILT coin for your purchase. (Traditional money accepted, too!)

Check it out today.

content entrepreneur spotlight

Entrepreneurs: Lydia Hurlburt

Biz: Filmmakers Academy (formerly Hurlbut Academy)

Tilt: Filmmaking education and mentorship

Primary Channel: Website

Other Channels: Facebook (16.1K), Instagram (40.6K), YouTube (102K), Twitter (1K)

Time to First Dollar: 5 years

Rev Streams: Memberships ($396 a year for unlimited course access)

Our Favorite Actionable Advice:

Listen to your audience: Lydia added one-on-one mentoring to her offerings after students kept requesting it.
Be ready to pivot: Filmmakers Academy has evolved its business model over 12 years in part to expand its target audience.
Make it easy: Too many options can overwhelm site visitors. Create a clear path for them to follow based on their interest or need.

– Kimmy Gustafson

Read all about the Filmmakers Academy evolution.

Know a content creator who’s going full tilt? DM us. Or email [email protected].

quick talk

Caught on … Twitter

“Solve a real problem. Obsess over user experience. Have a vision for the future.” – Roberto Blake

things to know

Money

Link and mint: Koji rolled out new apps for their 150K+ links-in-bio users: a platform to mint images, profile pic generator, and a hub for NFT giveaway contests. They say even those who haven’t dived into NFTs will find they can do it. (tubefilter)
Tilt Take: Koji says it expects to launch more crypto offerings, serving as another indicator of the growth potential in this arena.
Omni ready: Marketers’ interest in creating an omnichannel experience brings opportunities for creators to help them do just that – from designing live customer events to engaging on digital platforms. (Marker)
Tilt Take: Prep now to help brands understand what you create and how your creations and audiences can help them deliver to their audiences when and where they want it.

Audiences

Short of it: YouTuber Isaiah Photo switched from long-form challenge and competition videos to Shorts 10 months ago. His subscribers jumped from 100K to 4M. (The Publish Press)
Tilt Take: Every upload include specific calls to action to build his community.
Gather your flock: Twitter Communities is a fairly new feature that still requires an application and approval to create. It’s a simple application if you know your topic and audience. Even better, have a plan on how to grow it and when you’ll decide to keep going. (Christoph’s Content Corner)
Tilt Take: New opportunities can energize you. Just make sure it fits into your content business strategy.

Tech and Tools

Repurpose: “That email you just sent? Share it as a tweet thread tomorrow. That blog you published? Turn it into an email course. That ebook you created? Turn it into five guest posts. No more excuses. Repurposing and distribution (are) easier than you think.” (Tina Donati)
Tilt Take: You don’t have to create all your content from scratch. But do it purposefully.
Secret likes: Your Instagram audience can let you know if they like your Story with a new feature appearing in their feed. Only the Instagram account can see the appreciation. (Social Media Today)
Tilt Take: SMT’s Andrew Hutchinson says it might seem minor, but Instagram may eventually use the data as part of its algorithm to understand what people want to see in their feeds.

And Finally

Burnout source: “(B)urnout isn’t necessarily a function of too much work; burnout is more often the result of too little impact.” (Harvard Business Review)
Tilt Take: Is that true for you? Take a moment or two to reflect.
Experience counts: Brain clutter, often accumulated through life experience, can cultivate creative thinking. How? Creative thinking involves retrieving and associatively combining real-life knowledge. (Psychology Today)
Tilt Take: Age has its advantages (and more experiences from which to draw.)

the business of content

What Content Creators Can Learn From the Video Game Crash of 1983 (Content Inc.)
The Super Bowl Ad Winner Is … (This Old Marketing)
21 Tips for Building Your First Small Business Website (Small Business Trends)
What To Know About Filing a 2021 Income Tax Return If You Own a Business (CNBC)
Celebrity Endorsements Are Cameo’s Fastest-Growing Business (Bloomberg)

the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Kimmy Gustafson, and Don Borger.

Lexicon of Web3 – February 22, 2022