The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. Your average customer’s brain is wired to process visual content 60,000 times faster than text....

In 1927, Warner Bros. was a fledgling movie production business that spotted an opportunity: Audio. It was the first studio to produce and release a commercial feature film, The Jazz Singer, with synchronized audio including dialogue. Referred to as the first...

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingertips—something they knew a bit about. Now, things are getting audible with...

Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper, in a February 2018 interview. It’s a point other publications have arrived at already, either turning to digital-only editions or...

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...

The SolutionSPSS is a comprehensive mathematical and statistical package that was originally developed at University of Chicago in 1968. Acquired by IBM in 2009, the package comprises several individual products and solutions, including IBM SPSS Data Collection, IBM...

Step 4: Who are our competitors and how do we compare to them (positioning)?The personal coaching industry is extremely competitive. There are not very high barriers to entry here, and while many coaches operate as single-person entities, others may be part of large...

AN ‘OUTSIDE-IN' APPROACHThat outside-in approach is how Tahzoo views omnichannel marketing, says Misia Tramp, EVP of insights and innovations for Tahzoo, a digital customer experience firm. The concept, she says, is really about "understanding how to eliminate...

The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how...

"A taxonomy does not require technology at all," notes Daniel Rasmus, vice president and research leader at Giga Information Group. "A taxonomy is simply a way of classifying things."Still, there is a rapidly growing list of vendors offering taxonomy software and...

Google’s Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture.Marketers can...

Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyber attacks is the top priority for many companies’ data security initiatives. Other extra layers of...