Taxonomy Tool Roundup
Product name: MultiTes Pro, version 2007.02.01Product vendor: Multisystems (Miami)Price: $295 single user; $1295 for 5 users; $2495 for 10 users; $3950 enterprise deploymentwww.multites.comTaxonomy DisplayA thesaurus is typically displayed alphabetically, with...
Blueapple.mobi Announces On-Demand Mobile Video Service
Blueapple.mobi has announced the public availability of its video search service for mobile users. With blueapple.mobi, mobile users can find exactly the video they want, including user-generated content from many internet sites. Users can view and also share...
Volley Media Announces Volley, a New Way to Capture and Share Live Event Video
Volley Media, a provider of event video capture and sharing technology, announced Volley, its patent-pending platform for curating and sharing video moments of any live or pre-recorded event broadcast. With Volley, audiences can capture, edit, curate, and distribute...
ZoomInfo Community Edition Shares Email Contacts
ZoomInfo has released a plug-in that finds active business contacts in users' email messages and automatically uploads the information to the ZoomInfo B2B directory. Users who install the plug-in receive free access to the ZoomInfo B2B Database. According the company,...
Informatica Adds EII Capabilities to Powercenter Data Integration Platform
Informatica Corporation, a provider of data integration software, has announced a development and OEM partnership with Composite Software, a provider of enterprise information integration (EII) solutions. Under the agreement, Informatica will immediately offer the...
Eliyon Technologies Corp. Changes Name to Zoom Information Inc.
Eliyon Technologies Corporation has changed its name to Zoom Information, Inc. Zoom Information is a search engine that extracts and summarizes information about people. Zoom Information and its product name, ZoomInfo, were chosen to describe the capability they...
How to Make More Informed Marketing Decisions
Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what “right” means. In order for marketing to be more effective, strategies must be rooted in objective...
Bigtincan Launches Sales Enablement Platform for Adobe
Bigtincan, a provider of mobile, AI-powered sales enablement automation, announced the launch of Bigtincan for Adobe at the 2019 Adobe Summit. Deepening its partnership with Adobe, this integration automates the delivery of Adobe content for use, simplifying the...
Celebrating the Women Breaking Barriers in the Sciences
In anticipation of Women’s History Month, Nobel Media partnered with Microsoft to highlight the achievements of women who broke new ground in physics, chemistry, and medicine. The result, Women who changed science, is a unique web experience that trains a...
ZoomInfo B2B Data Integrated with Eloqua in Real Time
Users of Eloqua's marketing automation platform can now access ZoomInfo's profiles of 65 million businesspeople and 6 million businesses from within Eloqua, a wholly-owned subsidiary of Oracle. ZoomInfo announced two new "SparkPlugs," provided by Sure Shot Media &...
The Winning Formula for Newspaper and Magazine Publishing Profitability
Publishers are turning to new video monetization technologies in order to remain competitive. However, incorporating video has met with limited success because many of the current models are either outdated or costly and ineffective. Publishers are faced with the...
Evolve Media Announces CraveOnline Has Been Renamed Mandatory
Evolve Media, LLC, an integrated digital media company, has announced its Millennial men’s lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name. Mandatory launched...
Why Ebooks Fail as Research Tools
A student turns her tablet on to read three chapters assigned to her this week. As she reads, she comes across a topic that she would like to learn more about. She leaves her ebook, opens a web browser and runs a search. The ebook might be a great source of...
How Serious is Mark Zuckerberg About Keeping Facebook Data Private?
On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook’s apps toward encryption and privacy. Can we take him at his word? Find out what digital marketing and data privacy experts think.YesKevin Kish is privacy...
What Counts as a Newspaper?
When I was a kid, we subscribed to morning and evening newspapers, we sat down with Walter Cronkite each night, and most debates were settled by consulting the Encyclopaedia Britannica. User participation was limited to sedate letters carefully typed out and mailed to...
Compelling Customer Experiences Build Trust And Loyalty
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in...
Publishers Make a Fraction of Revenue From Third-Party Platforms: Here’s What To Do About It
Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.In fact,...
How to Realize ROI From Personalization
Want a happier reader? It's no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, "The Balancing Act: Getting Personalization Right," revealed that nearly four out of five consumers desire some kind of...
A Guide to Customer Data Solutions: Tools That Extract Meaning
Campaign Management ToolsAlterian Marketing SuiteAprimo Marketing StudioAprimo Relationship ManagerInteractive Marketing HubUnica SuiteEpiphany MarketingNeolane CampaignSiebel Enterprise Marketing SuitePortrait SuiteResponsys Interact SuiteSAP CRMCustomer Intelligence...
For Content Marketers, Natural Language Generation is a Lifesaver
The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create superior customer experiences continues to...
