Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...
Buying & Selling…But What About Marketing?
Every April, when the Buying & Selling eContent event gets underway in sunny Arizona, I wonder yet again about the nearly invisible role marketing plays in the econtent industry. Because of our mystery-profession status, what marketers do for an organization is...
Go With Your Gut: When You Can Ignore the Algorithms
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a...
If Two Heads Are Better than One, Try 7,000 with Wikipedia
As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...
Thomson Derwent LitAlert Now Available on STN
Thomson Derwent, a business of the Thomson Corporation, has announced that LitAlert--a database of value-added U.S. litigation affecting intellectual property -- is now available on STN International (STN file name LITALERT). LitAlert records are created by the...
Would You Quit Social Media If You Could?
On the average weekday, I spend hours sorting through my social media feeds--mostly Facebook and Twitter. I fire up HootSuite to make this task a little easier and dutifully retweet, share, and schedule posts. For many of us, managing social media has gone from a way...
Nat Geo: Blazing New Trails for Programmatic VR Advertising
Company: Nat GeoNational Geographic has been bringing the world to families in their homes for generations. Whether the magazine comes to your mailbox or the National Geographic (Nat Geo) TV channel is one of your favorites, the brand is iconic. It’s more...
AT&T and Accenture Sign $500 Million Agreement
AT&T and Accenture have announced a five-year, $500 million agreement designed to transform AT&T's residential credit and accounts receivable management functions to support AT&T's growth plans into the local services market and provide the company with new...
What’s at Stake for Content Creators in the Net Neutrality Debate?
The Other Side of the Coaxial CableIt's easy to assume that virtually all content providers support a free, open, and neutral internet unsullied by bandwidth throttling, paid prioritization, and blocked content; however, the issue is not so simple for many. Some...
Facebook’s Problem is a Data-Ownership Problem
After more than 20 hours of Congressional testimony, it was Representative Marsha Blackburn (R-TN) that asked the right question to Mark Zuckerberg: “I think what we're getting to here is, who owns the virtual you? Who owns your presence online?”...
The Revenue-Driven Marketer: The Path to Performing as A Profit Center
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But...
Rethinking the Value Proposition of Your Digital Content
Today’s publisher lives in a digital world. The internet as we know it began over 25 years ago. The great and powerful iPad – once touted as the salvation for publishers – is already almost a decade old. While print is not dead and will continue to...
Storytelling with IoT: What Brands Need to Understand to Maximize ROI
You’ve stepped out of your house for a run around the neighborhood. Half an hour passes and you check your smart fitness watch and are pleasantly surprised to find that you’ve achieved more mileage than usual for that amount of time. Smiling, you head home...
KANA Enhances KANA IQ
KANA Software, Inc., a provider of multi-channel customer service, has announced enhancements to KANA IQ, the company's solution for enterprise knowledge management and customer service optimization. KANA IQ 9.1 features new workflow capabilities for managing the...
How to Launch an Influencer Campaign
We all know that good word-of-mouth is integral to the success of a business. I bet the last time you tried out a new restaurant, you did it on the recommendation of a friend—or maybe you just checked the Yelp reviews. The 2015 “Nielsen Global Trust in...
How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...
Don’t Believe the Hype: People Are Willing to Pay for Content
It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...
Are Brand Communities the Future of Marketing?
Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...
Eye On with Jordan Edelson, CEO of Appetizer Mobile
Jordan Edelson’s company, Appetizer Mobile, has created mobile apps for clients ranging from Lady Gaga to the NBA to educational company Montessorium. CEO and founder Edelson sees augmented reality [AR] and virtual reality [VR] as significant opportunities for...
SAE International: A Case of Elusive Consistency
Company: SAE InternationalSAE International (SAE) is a 501(c)(3) nonprofit, global organization that serves more than 100,000 folks in the automotive, aerospace, and commercial vehicle industries. It has members in about 100 countries and, per its website, is...
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