Building a DAM to Last: Archiving Digital Assets
Companies Featured in This ArticleEMC Corporation www.emc.com Interwoven, Inc. www.interwoven.com Isilon Systems www.isilon.com NXN Software www.nxn-software.com thePlatform www.theplatform.comSidebar: A Different Take on Disk StorageIsilon Systems Inc., a startup...
Content Management Case Studies
CM Brings Order to Book ProductionProgressive Information Technologies www.pit-magnus.com Case: McGraw-Hill Current Medical Diagnosis and Treatment Reference www.mcgraw-hill.com/medical/lange/cmdt/ Product: Vasont ASP Platform: Browser-based Price: 5 users cost...
What Does Lean Six Sigma Have to Offer to Globalize and Localize Content?
Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception. I've undergone the...
It’s Time to Start Sleeping With Your Customers
Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention...
SunGard Workflow Solutions Acquires Recognition Research, Incorporated
SunGard Workflow Solutions, an operating unit of SunGard, has acquired Recognition Research, Incorporated. Headquartered in Blacksburg, Virginia, Recognition Research, Incorporated (RRI) specializes in forms processing and automated data capture. RRI is a provider of...
Advice for Surviving the ‘Cookie Apocalypse’
With the one year anniversary of GDPR fast approaching, Google and Facebook have taken the opportunity to stun marketers with big announcements concerning privacy. Google is cracking down on third-party cookies and Facebook is letting users clear their histories,...
GDPR Implications for Speech Technology
Both providers and users of speech technology have good reason to read the fine print and understand the implications of the European Union’s General Data Protection Regulation (GDPR,) which takes effect on May 25, 2018. Since GDPR requires opt-in customer...
Mezzetta: A Case of Influencer Engagement
Company: MezzettaIf you love olives, pickled peppers, pasta sauce, or any number of other delicious food items, there’s a good chance a Mezzetta product is in your pantry. This family-owned business has been around since 1935. Based out of Napa Valley in...
3 Strategic Milestones to Make a Global Brand Voice Trigger and Meet Local Vibes
For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The digital age has made it more critical, considering the number of channels and borderless platforms where local customers can...
A Guide to Multiplatform Publishing: Getting Your Content on Every Device
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by...
What Is Content Analytics and Who Needs It?
There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content...
So You Want to Be a Media Mogul: Lessons From Econtent Entrepreneurs
THE BUSINESS OF STARTUPSIf you're eager to incorporate your dream of becoming a digital content mover and shaker, the first step is to move quickly, says Mody. "Start your company as soon as you've validated your idea, because every day that goes by is a day that's...
Television Advertising Is Getting More Personal
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for more traditional media. However, the...
Push vs. Pull: The Right Path to Content Personalization
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push"...
The Growing Impact of Social Media on Video
There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of...
The Rise of the IoT and the Impact on Content
The Paris terrorist attacks in November 2015 caused a seismic shift in many areas, including media discussions of Big Data, which now focus on the Internet of Things (IoT). At first, it may seem difficult to understand how the IoT and terrorism are related, but...
The Next Big Trends in SEO
SEO has grown to encompass much more than its original acronym, and the SERP isn’t limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO’s advancements, we can hardly predict what will happen next—but these...
Mark Cuban Sounds Off on Voice Tech
I had the chance to sit down with Mark Cuban (businessman, investor and a "shark" on ABC’s Shark Tank) for 45 minutes to discuss voice technology, from Alexa to Google Assistant to Siri and more. He was the guest on the Season Finale of Season 3 of This Week In...
Video Subscription Models for Everyone
Building a Subscriber BaseOn top of that, brands and individuals need to focus on attracting subscribers and proving the value of their video subscription offering, as the market for subscription models only continues to become more crowded. "The problem with...
Is Your Content Review Process Out of Control? How to Fix It
Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. To achieve these goals content providers, publishers, and organizations must establish content...
