Free challenge from Burn the Playbook
21 days.
One small win at a time.
One email a day from me. One exercise that takes about ten minutes. Three weeks to stop running someone else's playbook and start building something you own.
The old playbook is out of moves.
Work hard, get the job, climb the ladder, retire at 65. Most of us were handed that story.
A lot of people who followed it are tired, underpaid for what they know, and one reorg away from starting over.
What helps is smaller and less exciting than another framework. One useful thing a day, toward work you actually own.
That's the whole challenge.
Three weeks. One thing a day.
Week 1
Burn the old beliefs.
Write down why you're here. List what you can't stop thinking about. Find your Tilt, the unusual overlap of ideas where you can be the leading expert.
Week 2
Build the system.
Pick one habit and one platform. Write your one-liner. Sketch a first offer. Put a weekly review on the calendar.
Week 3
Grow the freedom.
Make something and publish it. Reach out to one person. Teach one thing. Write what your next 90 days look like.
Most exercises take ten minutes. You can do them from your phone.
Here's what day 7 looks like.
From: Joe Pulizzi
Day 7 · Go for a walk. No headphones.
Go for a walk. No headphones. No podcast (not even mine), no music, no phone in your hand.
Somewhere on that walk, a thought will keep coming back. You'll push it away and it'll show up again. Write it down when you get home.
It's usually the thing you already know and have been avoiding.
Every day works like that. One instruction, the reason it matters, and you're done.
This is for you if:
You have a job, a business, or a side project, and you know it isn't the thing yet.
You've read the books and saved the posts, and now you want to actually do something.
You can give this ten minutes a day.
If you're looking for a growth hack, there isn't one in here.
Who's sending these
I'm Joe Pulizzi. I started the Content Marketing Institute, sold it, and wrote a few books about building a business on content, including Content Inc. and Burn the Playbook. I cohost This Old Marketing with Robert Rose.
This challenge is the short, practical version of Burn the Playbook. You don't need the book to do it.
Questions
Is it really free?
Yes. Twenty-one emails, nothing to buy. The last one mentions the book, that's it.
Do I need to read Burn the Playbook first?
No. The challenge stands on its own.
What if I miss a day?
Do it the next day. The emails stay in your inbox and nobody's grading you.
How much time does it take?
Ten minutes on most days. Day 5 asks you to track your time as you go, and day 17 is thirty minutes offline.
Start with day 1 today.
Write three to five sentences about what you actually want to build.
You'll come back to them on day 19.
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